Mucho from Mucho is an encapsulated series where the lead branding studio, shares its thoughts and invaluable experiences working along decades with some of the largest companies worldwide.
On this issue titled CEO: Chief Everything Office, focuses on how the role of the CEO has changed substantially over the past 15 years. Different types of companies need different types of CEOs.
Thinking on the business world’s bold-faced names, they are intrinsically linked to their companies, so that the CEO becomes part of their brand system. ‘It’s the same way that nations that are monarchies need to put the face of their king on their coins’.
Otherwise, there’s a lot of risk in putting too much on their shoulders. The strongest companies are led by CEOs who are both charismatic and focused. Their success come to the ones who balanced their “master of ceremonies” responsibilities with a preternatural attention to detail making their vision a reality.
Agency. Mucho
2021