‘Join the Club’ is the global concept for PepeJeans’18 footwear collection. It takes place around the member clubs popularized in the British society.
Utopicum the agency behind the art direction, made me jump into this commission for developing an ad poster set.
The collection show some of the seasonal models and the direction of the project required an closed-up look inspired by the traditional hand-painted commercial posters on s.XIX-XX.
The references of materials, patterns and colors can be found in the furniture, and textiles inside these elegant British clubs, turning them into a still life pictures.
Gold Award in illustration at festival la Lluna