‘Viba’ is the first bonus card to enhance the local commerce in Barcelona. A card for enjoying discounts and exclusive content in cultural offers like museums, sports or food markets.
‘Ajuntament de Barcelona’ (City Council) launched the promotional campaign in Autumn 2018. The campaign’s art direction has been developed by the city based agency Sr&Sra Wilson. On this illustration set, has been important to bring some of the local iconography as well as different consumer types.