Bankia launched its new brand positioning aiming to make life easier for its customers. That’s why its new campaign “It’s that easy” under the Spanish acronym "SQDVI, las Siglas Que De Verdad Importan" that means “What really matters”.
The creative campaign by Pingüino-Torreblanca contains six graphic different pieces, applied on posters inside the bank offices, press media and digital. Therefore, I was commissioned thought The Mushroom Company to create an illustration set where characters appear in a medium shot.
According to this, we’ve established a dialogue in each character, using the framing and hand gesture to express the simplicity given in their services.
Commissioned by pinguinotorreblanca.com
Production by The Mushroom Company