‘Join the Club’ is the global concept for PepeJeans’18 footwear collection. It takes place around the member clubs popularized in the British society.
Utopicum the agency behind the art direction, made me jump into this commission for developing an ad poster set.
The collection show some of the seasonal models and the direction of the project required an closed-up look inspired by the traditional hand-painted commercial posters on s.XIX-XX.
The references of materials, patterns and colors can be found in the furniture, and textiles inside these elegant British clubs, turning them into a still life pictures.
Trade & Invest Wales is the official Welsh Government marketing initiative for Wales. Inside their promotional activities, they edit a printed magazine which serves as a base for businesses and support local talent. On this number I got the commission from the international agency Smörgasboard to illustrate the cover and some double page spreads to act as dividers between the respective industry sections.
We got the idea of represent the international exports through the magnificent view of a cargo ship. A front view of the ship departing from the Welsh coast in the same way of the vintage line cruisers.
The interior sections were focused in the achievements of four professionals distinguished for be pionners, innovators or visionaries in their respective fields.
The Barcelona’s beer brand Estrella Damm organizes a tapas tour around some of the finest tapas bars in the city.
The agency BlocD contacted me to illustrate the ad poster announcing the Damm’s promotion; a premium tapa with every single glass bottle.
This ad is focused on the promotional key elements shown in the summertime context and framed in the Barcelona’s seafront.
The Barcelona’s Franz Schubert association organizes an annual program of concerts. Which achieves more international reputation year by year.
The venue on this cycle of concerts has the excellence of the catalan monasteries like Santa Maria de Vilabeltran.
For the 25th anniversary of the association, the design studio Mucho commissioned me 5 landscapes to transmit the character of each concert program; chamber concerts, lied recitals and instrumental solos.
The paintings traditionally have accompanied the classical music. For this project, Mucho came up with the modern view of the impressionism and romanticism. In this way, vector illustration and angular shapes aim to catch the light or the natural magnificence as stains and oil gradients did in the past.
photography by: enricbadrinas.com
This piece is a perception experiment in first term and an great collaboration for the Offf book in his 18th edition designed by Mucho.
Under the title ‘The visible and the invisible’ the book is a journey into the imagination and explores every act of perception as a self act of creation.
‘We believe in what we see, touch, hear, smell and taste. We believe in the world we find ourselves immersed in. A world we know is of own creation.
This book explores this fantastic organism that has faith in its own imagination. An organism able to worship the Invisible’
The experiment proposed to use the imagination and creativity to ‘erase’ or ‘redraw’ a provided image of a sloth hanging in a trunk. Only the 10% of what we see, we see with our eyes,
the other 90% is a very compelling creation of our brain. It’s thought this 10% that we correct whatever our brain is expecting to see.
It brings the opportunity t learn the new concepts that will feed our imagination, our 90%.
photography by: enricbadrinas.com
Print series depicting stories of adventure and mystery in the mighty Egypt. All pieces are starred for an explorers team under the watchful eye of the egyptian anthropomorphic gods .
‘Be free from worries’ is the illustrated campaign for Seat after sales service. Comissioned and directed by the agency c14torce. These illustrations ensure Seat owners to will keep their freedom.
The illustrations represent some onirical moments where the characters experiment freedom and loneliness towards natural beauty.
Printed invitation for the collaboration between Orangutan Foundation (OFI) and Oceanites.
OFI supports research and welfare of all orangutans and their rainforest habitat.
Oceanites are the eyewitnesses to Antartica environmental change, gathering data on penguins and other wildlife and providing information for preserving the Antarctic for future generations.
Personal project remembering many afternoons playing one of the first race games.
Personal project for the Air Jordan XI flight series.
Personal project in a way of tribute to the world of sport.
Book cover illustration for the novel ‘Artes maritales mixtas para una fugitiva’. Publishing house: Penguin Random House.
Carmina is a crafting tailor-made shoes and a family tradition which has lasted six generations. This poster bring the legacy of the handmade painted ads from the past century in a way of communicate product and local tradition. Based in Inca, Majorca, the are expanding to the international markets.
This big-headed character emerge from the local folklore, reimagined in some ad campaigns as a gifted senior woman who embodies the National lottery. The agency 131.gd contact me to translate this pop character, into four illustrated scenes for the xmas campaign bills.
Landscape illustration of Badalona shore. Comissioned by Nin family.