On the occasion of the club’s 125th anniversary, Murri Studio create the Sant Jordi campaign under a very special creative concept: “125 anys plantant cara al drac” (“125 Years Standing Up to the Dragon”).
The campaign reimagines the classic knight’s tale, placing a brave young girl in an Espanyol jersey at the center—symbolizing the new generations and the club’s fighting spirit. This powerful image highlights the importance of women’s football.
A tribute to courage, legacy, and the unwavering spirit of a club that never backs down.
Client: RCD Espanyol
Agency. Murri Studio
Copywriting: Miquel Cerdà
2025